Creator Pricing Guide

Industry-standard pricing benchmarks for content creators. Use this guide to understand fair rates based on your follower count and platform.

How to Use This Guide

What This Is

Reference guide showing industry-standard pricing ranges for content creators based on follower count and platform. These are benchmarks—actual rates vary based on engagement, niche, and negotiation.

How to Use

  1. Select your platform: Choose Instagram, TikTok, YouTube, etc.
  2. Find your follower range: Locate your current follower count
  3. Check content types: See pricing for posts, videos, collaborations, etc.
  4. Use as reference: These are starting points—adjust based on your engagement rate and niche

Important Notes

  • Rates vary significantly based on engagement rate, niche, and content quality
  • These are per-post/video rates—long-term partnerships may offer different pricing
  • Always negotiate based on your unique value and audience demographics
  • For exact calculations, use the Rate Calculator tool (available in Professional plan)
Follower CountPostReelStoryCollaboration
0 - 10k
$50-$200
$100-$500
$25-$100
$200-$1,000
10k - 50k
$200-$500
$500-$1,500
$100-$300
$1,000-$3,000
50k - 100k
$500-$1,000
$1,500-$3,000
$300-$600
$3,000-$7,000
100k - 500k
$1,000-$3,000
$3,000-$8,000
$600-$1,500
$7,000-$20,000
500k+
$3,000-$10,000+
$8,000-$25,000+
$1,500-$5,000+
$20,000-$100,000+

Note: These are industry benchmarks. Your actual rates should be based on your engagement rate, niche, content quality, and negotiation skills. For personalized rate calculations, upgrade to Professional plan to access the Rate Calculator tool.